Doing great organically... but struggling on your map listing?

You're not alone.  Many SEOs, Marketing Firms, and Internet Marketing Nerds just don't do well in the maps.  In this Guide we'll be analyzing exactly how to rank in the maps.  Remember guys, this isn't link building.  Link building is easy.  Ranking in the maps takes work.

Ready to get to work?

1) Mastering Google My Business

We all know how to get verified through Google and we're NOT doing to be discussing the tricks for phone verification.  (No you can't pay me for the information either).  Mastering the GMB is all about 2 things.  The address and categories.

The Address.. your address or your client's address.  Whatever it may be, you absolutely must get this correct.

Remember Google is all about simplifying things.  So Road is Rd, Drive is Dr, Lane is Ln and Court is Ct.

If your address is:
CT SEO Pro
97-99 Park Avenue Unit 62
Danbury, CT 06810

You'd put that in the GMB as:
CT SEO Pro
97-99 Park Ave #62
Danbury, CT 06810

Next, Google always simplifies your Unit, Suite, Floor, etc.  Instead of using unit, suite, or floor always use the number instead.

If your address is:
Appliance Repair Pros of Danbury
42 Lake Ave Ext Ste 143
Danbury, CT 06810

You should put that in the GMB as:
Appliance Repair Pros of Danbury
42 Lake Ave Ext #143
Danbury, CT 06810

2) Making Google+ Your Bitch

By the time you're reading this they'll have changed up the maze layout of actually getting to the "About" page of Google+.  Provided you can actually get there months down the road you'll want to make sure that you're filling out the ABOUT page correctly.

To properly fill out your Google Plus page you'll want to properly find the categories that your business is related to.  

Take 15-20 Minutes and really dive into possible categories that you provide.  

My former personal training business  (which is on autopilot due to how many leads I can generate through google) has categories that I wouldn't even think there was.

Women's Personal Trainer?  Weight Loss Service?  Categories are like Pokemon... GRAB THEM ALL.

Taking care of your pokemon (categories) in google Plus

Now that you've got your categories...  It's time to tend to them in Google+.

Your description on the "About" area in Google+ is very important.  Don't FUCK this up.

NEVER MENTION YOUR CATEGORIES OR GMB LOCATION (city/town you're verified in)

I know right?  Instead mention LSI keywords.

My main category:  Personal Trainer
My LSI Keywords: personal training, fitness trainer, personal trainers, etc

My main business location:  New Fairfield
Locations near by:  Sherman, Brookfield, Danbury, Pawling, Brewster, Patterson, Bethel, New Milford and the Greater Danbury area.

Links - 6 Max:
Link out to what google loves:  Youtube
Link out to what you would naturally:  Facebook, other social media platforms
Link out to inner pages:  Only ones that are relevant 

Make your links look natural by adding "here" at the end.

Categories & Your website

Any good SEO knows that your website powers your Google My business Listing, but what most SEO Guru's don't know is that how you structure your website helps even more.

1#  Proper Title