hvac job Leads & Marketing
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Do you run an HVAC business and all too often feel like generating leads can be time consuming and exhausting? Do you feel like too much of your day is spent marketing and advertising for your HVAC company instead of making appointments and sending crews out on the roads? The secret to generating more leads and scheduling more appointments is all about driving as much traffic to your website as possible. When someone in need of HVAC professionals jumps on Google and searches for their local options, you want your company to appear on that very first page of results. The more people who engage with a well designed HVAC website, the more inquiries, form fills and phone calls will start pouring in.

The most common method that internet marketers push is the pay per click strategy, or PPC. This is when companies bid to place their ad among the top pages of search engine results. Every time anyone clicks to their website they pay a fee, sometimes as much as $75 per click! Larger companies and corporations with higher advertising budgets won't even flinch at that amount. But smaller to medium sized businesses need to survive and compete among the top dogs without going bankrupt. At CT SEO Pro, we take a different approach to ranking high in those results. Search engine optimization, or SEO, is the concept of using specific keywords throughout your HVAC website which help to organically rank your site at the top of the results list. Our goal is to provide you with quality HVAC service leads for $25 a piece!

How it works:

When someone clicks on the search button in a search engine, it takes a matter of seconds for an algorithm to sort through thousands of possible results before posting a list of the most relevant. When using SEO, keywords grab the attention of the algorithm causing the website to naturally rank high on the list. The easier it is to find your HVAC website, the better chance you will have at generating leads.

Fortunately, we have quite a bit of experience working with HVAC professionals. One of our local partners is out of New Milford, CT and they are currently generating more than 175 leads per month! Just 8 months ago, we partnered with an HVAC out of Houston, Texas and another out of Albuquerque, New Mexico. Our knowledge of the HVAC industry is pretty abundant since we have been working with many HVAC companies throughout the years. We can even assist your company with social media, call-in scripts and even payment collections! Let us take some weight off your shoulders by helping to generate those leads, allowing your HVAC business to grow!

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hvac Website Ranking Case Study Below

Step by Step google Ranking

Website Design Theory

Placement is everything and your HVAC website's Google ranking is specifically important. Although we can't just divulge all of our secrets for how we get our websites to rank, we can certainly show you some of our data. Take a look at the timeline below. This is for a HVAC website that we are currently ranking. Using the SEO approach may take a bit of time, but in the end, the results lead to high quality and consistent HVAC leads.

Your website needs to be easy to find, easy to use and make it easy to contact your HVAC company. We will create a site for you that will maintain all of these qualities and then some. Form fills and contact info will be spread throughout. We pay attention to who your audience is and especially where they live. If your company is out of Naugatuck, CT, you want to be sure to appeal to surrounding towns and cities.

Generating Leads in 3 Months

After using the PPC method with different companies when we first started out, we quickly found that our smaller business clients were turning over much faster. Once we experimented with the SEO approach and realized just how successful it can be, we switched purely to this method and refuse to look back. Give us 90 days, at which time you will pay a reduced rate while we ramp up your HVAC website. After 90 days our clientele will usually make double their investment. In 180 days they will usually make 5-9x their investment at which point it should be easier to pay our regular rates.

SEO Leads to Better LEads!

Although some of your larger businesses such as lawyer and doctor's offices, can profit from the PPC method, smaller companies like HVAC services, painters and handymen just can't afford the price tag that comes with that high ranking. Even though organically ranking your HVAC website can be hard and long work, we plan on doing whatever we have to do to help your company succeed. Your success is our success.

one of our first professional hvac Websites generates over 175 leads per month in new milford, CT

Believe it or not, one of our first partners was a HVAC business. It was a small company out of New Milford, CT looking to grow and generate more leads. It was a bumpy road as we gained our footing and figured out what techniques worked best. With fantastic communication and understanding, they stuck with us and today are generating over 175 leads per month! If you're ready for more clients and more appointments, contact us now!