Lead Generation for Manufacturers
Generating leads is one of the most significant aspects of digital marketing and must be the highest priority for manufacturing companies. This growth strategy allows businesses across the world to thrive and expand in a harsh, competitive business environment.
But how do you generate high-quality leads?
It seems like an easy question, but most industrial marketers today fail to figure it out. With many online lead generation techniques and marketing channels out there, it's difficult to choose which techniques you should incorporate in order to achieve your business goals.
Let us help you get to the bottom of this and generate industrial leads, increased sales, and revenue. We will cover the most popular and effective techniques digital marketing has to offer to attract a steady influx of website traffic and qualified leads.
But how do you generate high-quality leads?
It seems like an easy question, but most industrial marketers today fail to figure it out. With many online lead generation techniques and marketing channels out there, it's difficult to choose which techniques you should incorporate in order to achieve your business goals.
Let us help you get to the bottom of this and generate industrial leads, increased sales, and revenue. We will cover the most popular and effective techniques digital marketing has to offer to attract a steady influx of website traffic and qualified leads.
What Does the Manufacturing Industry Need for Lead Generation?
As previously stated, any manufacturing industry must pursue consistent, viable leads for their business. And one of many ways to do it is by utilizing an inbound marketing strategy, which is a process of creating content of high value to present to your interested clients.
After gaining sufficient, beneficial knowledge about your manufacturing company, they are more likely to convert into buying leads.
After gaining sufficient, beneficial knowledge about your manufacturing company, they are more likely to convert into buying leads.
The Offers
An offer is a portion or section of content that is of immeasurable value. A few examples would be eBooks, white papers, free consultations, discount coupons, and product demonstrations. In order for a manufacturing company to generate leads successfully, they must deliver something valuable to their target audience or potential customers, in which they're going to learn something about your company, and in turn, they'll exchange it for their personal or contact information.
The ultimate goal of any manufacturing business is to get a lead to transact with you. Therefore, you have to ensure that your offerings are unique, engaging, and intriguing for website visitors to make your lead generation efforts efficient.
The ultimate goal of any manufacturing business is to get a lead to transact with you. Therefore, you have to ensure that your offerings are unique, engaging, and intriguing for website visitors to make your lead generation efforts efficient.
Calls-To-Action
A call-to-action (CTA) can be either a text, an image, or a button that directs your website visitors to another landing page of your website where they can learn more about your offers or products and download them.
The CTA likely plays the most vital role in the online lead generation process. It enables your site visitors to submit an application with their personal or contact information, take them to a targeted landing page related to their search intent, or offer them a white paper or free eBook download.
Therefore, you must always ensure that your CTA is striking and perceptible to the reader's eyes.
The CTA likely plays the most vital role in the online lead generation process. It enables your site visitors to submit an application with their personal or contact information, take them to a targeted landing page related to their search intent, or offer them a white paper or free eBook download.
Therefore, you must always ensure that your CTA is striking and perceptible to the reader's eyes.
Forms
Lead generation forms allow your website visitors to fill them out with their necessary information in exchange for your services, products, or other offers. If you don't have lead gen forms placed on each landing page of your website, you won't be able to capture leads. More importantly, they facilitate your website so that it is easily navigated by your potential leads, making each and every transaction smooth and effortless.
Landing Pages
A landing page, unlike any regular page on the Internet, is a specially-designed single page on your website that contains additional information about a specific offer, including a form to download that offer. Landing pages are like a fraction of your website as a whole, and notably, each has a different function to present.
Furthermore, a dedicated landing page allows advertisers or manufacturing organizations to effectively exhibit their expertise, closely related to the searcher's intent, when they click on call-to-action buttons or advertisements. Having said that, all of your lead generation resources or services should have their own respective landing pages.
Furthermore, a dedicated landing page allows advertisers or manufacturing organizations to effectively exhibit their expertise, closely related to the searcher's intent, when they click on call-to-action buttons or advertisements. Having said that, all of your lead generation resources or services should have their own respective landing pages.
Website
Needless to say, you need to have a running website first to have all of the above that we mentioned. It serves as the foundation for all of your internet marketing and lead generation strategies, allowing you to generate leads and attract potential customers. Society has become tech-savvy in this day and age, with smartphones always in their pockets and laptops ready on the go. Most leads rely heavily on online research of a specific product, service, or general knowledge about something, which is why most manufacturing companies keep their websites constantly updated. Consequently, these leads will most likely choose the provider that imparts high value and in-depth insights.
At the same time your website is up and running, you should improve your SEO content score. It will prompt search engines to rank your web page in a higher position in search results. The higher you rank, the better chance there is for your website to get discovered, resulting in more leads and site visitors. You can optimize your web pages with a variety of advanced web tools, programs, and plugins. Wordpress, for example, offers tons of free, useful plugins to help you achieve optimization for search engines.
At the same time your website is up and running, you should improve your SEO content score. It will prompt search engines to rank your web page in a higher position in search results. The higher you rank, the better chance there is for your website to get discovered, resulting in more leads and site visitors. You can optimize your web pages with a variety of advanced web tools, programs, and plugins. Wordpress, for example, offers tons of free, useful plugins to help you achieve optimization for search engines.
Best Benchmarks for Lead Generation for Manufacturing Clients
Many successful manufacturing companies formulate their sales process around their ability to generate high-quality leads. This is why it is always important to concentrate all the lead generation efforts of your sales team on producing and identifying quality leads efficiently.
The following are the best benchmarks for lead generation for manufacturers:
The following are the best benchmarks for lead generation for manufacturers:
Design a high-converting web page
The most straightforward way to capture leads online is to design a website that's search engine-friendly while maximizing an effective content marketing strategy to stimulate the interests of site visitors. This way, it will encourage them to engage, moving them into the sales funnel.
You should take advantage of it to turn your website into a source of new, qualified leads. Just like what we do here at CT SEO Pro, we scatter lead forms across our website to encourage our potential leads to take action. By doing so, it promotes ease of navigation and a smooth transaction, whether they would like to inquire about our services or request a free quote.
You should take advantage of it to turn your website into a source of new, qualified leads. Just like what we do here at CT SEO Pro, we scatter lead forms across our website to encourage our potential leads to take action. By doing so, it promotes ease of navigation and a smooth transaction, whether they would like to inquire about our services or request a free quote.
Leverage existing customers
Have your current customers already left testimonials with regards to the products or services you offer? Positive feedback and online reviews will simply assist your business in establishing trust and brand recognition among your target audience. Therefore, it is ideal to request testimonials from them, which can support your marketing and sales efforts.
Eventually, you will notice how much easier it is for you to convert potential leads into buying leads. Consumers trust the words of their fellow consumers, so by having several authentic reviews on your website and on any relevant websites, you can effortlessly win their confidence due to your strong online reputation.
Eventually, you will notice how much easier it is for you to convert potential leads into buying leads. Consumers trust the words of their fellow consumers, so by having several authentic reviews on your website and on any relevant websites, you can effortlessly win their confidence due to your strong online reputation.
Check in with old or lost clients
There will come a time when a few of our existing clients might suddenly decide to switch over to our competition. Instead of letting them be, you should connect with them. There are plenty of reasonable conclusions as to why they opted to go to the opposition. It's possible they're dissatisfied with your services or are having problems with your schedule or methods. This way, you can resolve these matters early in the process and avoid committing these mistakes again with future clients.
Furthermore, you may want to consider getting in touch with your previous clients to see if they're doing well enough. Offer them a proposition to collaborate on business. If they decline, you can instead ask them if they know anyone who might be interested.
Furthermore, you may want to consider getting in touch with your previous clients to see if they're doing well enough. Offer them a proposition to collaborate on business. If they decline, you can instead ask them if they know anyone who might be interested.
Maintain effective communication with clients
In this day and age, customers are more well-informed and educated. They can do their own research about a specific concern extensively on the Internet, even on social media channels. With this, they have valuable resources on how to connect with a business online, apart from email communication.
You must guarantee that you're able to be reached by customers using every communication method they're comfortable with. For example, if a particular customer is active on social media, you must connect with them and respond to them on that same social platform.
You must guarantee that you're able to be reached by customers using every communication method they're comfortable with. For example, if a particular customer is active on social media, you must connect with them and respond to them on that same social platform.
Leverage Account-Based Marketing
If you conduct research on a number of decent companies, you will definitely find one that perfectly suits the products or services you offer. By utilizing account-based marketing, you could potentially close high-value deals with your prospects at the corporation you partnered with, which can help flourish your own business in less than no time.
Create a blog post
A proven and effective method to drive traffic and high-quality leads to your website is by creating content for blog posts. Blogging is a significant part of any content marketing strategy. You should use your website as a source of knowledge from which readers can benefit when they read it. If you provide valuable content that holds high relevance while effectively answering the searchers' intent, there is a possibility that search engines will rank it on the top page of search results.
To improve and optimize your blog content, you should make use of keyword research. Keyword research lets you discover what keywords or search phrases your target customers may be potentially typing in. Afterwards, you place these keywords strategically in your content, but ensure that they can be read naturally.
To improve and optimize your blog content, you should make use of keyword research. Keyword research lets you discover what keywords or search phrases your target customers may be potentially typing in. Afterwards, you place these keywords strategically in your content, but ensure that they can be read naturally.
Make CTAs Distinguishable
Naturally, your call-to-action must stand out above other elements or designs on your website. Your CTA is there to encourage interested clients to take action and engage with you.
One way to make it distinguishable is by designing it in contrasting yet perfectly blending colors, so that you won't compromise the appearance of your website. But, more importantly, make sure that it can be clicked easily.
One way to make it distinguishable is by designing it in contrasting yet perfectly blending colors, so that you won't compromise the appearance of your website. But, more importantly, make sure that it can be clicked easily.
Share your field of expertise
It wouldn't hurt to share a little about your expertise at industry events. It is one of the best ways to get acknowledged and reach out to potential customers. This approach allows you to present your knowledge, which adds value to you as well as to your business. It allows you to build brand recognition as well as trust among your prospects. As a result, it will help get the name of your manufacturing company into people's minds, especially when they're researching a certain purchase or service that you're offering; they'll look you up first since they remember your involvement in the related subject matter.
Another thing is that if there is a breaking news story about a company that is relevant to what you're offering, you can participate and sign up to contribute. Although it's not always a guarantee that your insights will get published, it would still make a huge impact in a cost-effective way if it did.
Another thing is that if there is a breaking news story about a company that is relevant to what you're offering, you can participate and sign up to contribute. Although it's not always a guarantee that your insights will get published, it would still make a huge impact in a cost-effective way if it did.
Provide proof to reduce skepticism
Since spam has become widely known, people on the Internet tend to be extra careful and cautious about it. To resolve this major concern and get your site visitors to fill out a form, you must include security-proof elements on the form or in any of your landing pages that will earn their trust.
You could make a separate landing page for your privacy policy, which states that their email address and other personal information will neither be shared nor sold. You could also include a BBB certification, especially if your form requests sensitive, personal information. Lastly, your clients' testimonials or logos are concrete proof that authenticates your brand.
You could make a separate landing page for your privacy policy, which states that their email address and other personal information will neither be shared nor sold. You could also include a BBB certification, especially if your form requests sensitive, personal information. Lastly, your clients' testimonials or logos are concrete proof that authenticates your brand.
Make the form appear shorter
If your form is lengthy, it might provoke a bad impression on your customers and turn them away. Some people are lazy enough to fill out a form that requires too much information. If your form needs a lot of fields to be filled out, at least make it appear to be shorter by changing its design. For a start, you can reduce the spacing or reduce the font size—anything that can make the form compact and take up less space on your web page.