Personal Injury Leads - Marketing - More Personal Injury Cases

Start getting high-quality personal injury lead generation services from CT SEO Pro 

Being a personal injury attorney is no walk in the park. Running a law firm on top of caring about your clients makes things even tougher. If you add developing marketing campaigns, social media campaigns, Google Ads, SEO, and other marketing strategies, things can get overwhelming. Our digital marketing and lead generation company is here to help you with digital marketing in order to make sure that you spend your time fighting for your clients and not analyzing the marketing costs of your firm. If you're a personal injury attorney, marketing and buying personal injury leads are not the first things on your mind.

You have clients who might have suffered from a car accident, another life-changing catastrophe, or any potential personal injury claim. Odds are, you need to work for your law firm, and you don't have the time to make connections on LinkedIn or write blog posts. Coming up with strategies for long-term marketing for your personal injury law firm is not going to be on your mind. But we are here to make sure that you aren't just a local car accident lawyer. If that's your niche, we want everyone to know that you are the best car accident lawyer around! We are here to get you quality personal injury leads and grow your law firm so that you can concentrate on developing your practice area and winning for your clients.

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How We Do Marketing Differently for Personal Injury Law Firms

We here at CT SEO PRO are big fans of accountability. We want to make sure that you get a tangible return on your investment. We focus on developing your personal injury law firm's marketing from many angles. Our services are tailored to your needs. Whether you need a long-term marketing strategy or you just need help with content marketing and blog posts, we have you covered. If you believe your online presence requires an overhaul, we can handle website design from start to finish. Or maybe you just need a new landing page to catch people's attention—we can handle that as well. Our online lead generation services are designed and tested to increase your ranking in Google search results and Google My Business rankings. But we can also leverage legal marketing tools like Facebook ads, local SEO (search engine optimization), social media, email marketing campaigns, online advertising, and more. We are a full-service personal injury lawyer marketing firm that focuses on getting you personal injury cases and clients, period. We can leverage every aspect of your law firm's digital presence to your advantage in order to get you more clients. Let us take legal marketing off your mind so that you can focus on what's really important: your clients and their personal injury claims. ​

+ Bonus: Lead Pricing Guide for All of Our Competitors
(we know everyone in the biz! *updated 2022*)

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SEO v. PPC: A Hung Jury?

There's a lot to think about when it comes to personal injury marketing for personal injury attorneys. A big debate in the digital marketing space is "Pay Per Click" (also called PPC) advertising versus "Search Engine Optimization" (or SEO for short). To help you inform your decision when it comes to marketing your personal injury law firm, we have broken down some of the advantages and disadvantages of these two marketing strategies below. ​

Advantages and Disadvantages of ​Pay Per Click (PPC)

Advantages and Disadvantages of Search Engine Optimization (SEO)

One of the advantages of the "PPC" model is that you get results quickly. However, your return on investment in the long term is not great. This type of digital marketing is not too difficult to implement, but there's a reason for that. There are disadvantages: this type of marketing can get expensive. The personal injury lawyer area is a crowded field, and you can end up paying hundreds of dollars per click if you want to be at the top of Google's page. But even then, you are at the top of Google's page as an advertisement, not a webpage that the search engine finds organically. That's the main disadvantage of this type of marketing: people do not trust advertisements. Most people move past the ads and want organic search results. That is where our SEO team comes in. ​

The biggest advantage of SEO is that it has a higher long-term return on investment. Another advantage is that local SEO helps bring your website to the top of the Google rankings without you paying Google. People trust Google's search results. Therefore, when your site is at the top of the search results, people will inherently have trust in it. How else would you get to the top of someone's Google search if you weren't a leader in your industry? The fact that people trust Google is something that SEO takes advantage of. SEO is complicated to implement, but you can leave that to our experts. Looking at SEO broadly, it has a better return on investment in the long run and produces more clients.

The Verdict: Your Law Firm Needs Every Edge It Can Get

The bottom line is, both SEO and PPC have their merits, but SEO is the winner. That's because personal injury law is a crowded industry, even locally, and PI firms need to stand out from that crowd. In order to stand out from the crowd, you can leverage marketing tools that have a lasting effect and help create trust in your law firm. But these tools don't drive phone calls to your law firm. These tools drive people to your law firm's website. That means your personal injury law firm needs a website that isn't just informative but is well designed, eye-catching, and shows the public that your law firm is the best fit for a potential client. But beyond these, there are other tools that we can help you leverage in order to reach more potential clients.

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​Other Personal Injury Lawyer Marketing Tools

There are other tools you can use for personal injury lawyer marketing, like paid Google Ads, Facebook Ads, online reviews, and legal directories. These are tools to use sparingly. Google Ads can get you noticed, but your law firm's site is labeled as an advertisement, and most people skip over ads. Facebook ads are the same, but they do allow you to target potential clients a bit better. Online reviews and directories are more effective than these advertising platforms because they are not overt advertisements. This is how our team prefers to help personal injury lawyers with their marketing strategies—we prefer organic methods over artificial methods of marketing.

Ads get you noticed, sure, but you pay for an ad. A favorable online review is something that you worked hard for. You took a client from start to finish in the settlement or litigation process, and a good online review shows that you are an experienced accident lawyer. That's why part of our marketing strategy for personal injury lawyers is to solicit online reviews from former clients. Real reviews from real people can help possible clients form an idea of what separates you from other personal injury lawyers.

Legal directories are another tool created to help law firms spread the word about the services they offer. A directory boils down to a list of law firms divided into categories, like personal injury firms, real estate firms, tax law firms, etc. Some directories require attorneys to pay for a listing; others are free. And while lots of directories will list your law firm for free, many will charge a fee to display your law firm prominently on the list. Some directories are curated by people who choose which firms are the best in different areas of law. There are dozens of directories out there, and we can help personal injury lawyers get listed in the most trusted and popular directories. We can break down the cost-per-directory for the paid directories so that you can make an informed decision about where you want to be listed. When we develop marketing strategies, we develop personal injury marketing strategies for your firm alone to help you serve the personal injury clients you want and maintain client retention.

Why are These Directories Important for Personal Injury Lawyers?

All attorneys know the old saying from law school, "throw it all against the wall and see what sticks." The more directories you are listed on, the better your chance of getting noticed by potential clients. These directories can specifically cater to potential clients conducting a search for a lawyer when they are trying to make a decision about hiring an attorney. You don't want to miss out on that opportunity to be seen. We can help personal injury firms navigate this labyrinthine space and come up with a comprehensive strategy to get your firm listed in only the most relevant directories.

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Hanging Your Online Shingle

Creating a website for personal injury law firms is a difficult task. You need to balance giving information about yourself and your practice with marketing your law firm. It's like walking a tightrope, but we are here to help you along. Ideally, when you hang your shingle in real life, you hang your online shingle too. That means establishing a great website and a digital marketing plan to help you get clients and establish yourself. That's more than just a landing page with your business name and phone number on it. But let's be honest, you don't have time to worry about all that—you are a busy attorney. You might think that online reviews and referrals will keep your law firm afloat, and that might drive enough business for you that you can get by. But if you really want to grow and flourish as an attorney, you need a marketing strategy. That's where we come in, and your marketing strategy starts with your website. ​

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Looks Matter For Your Website, But Content Does Too

When someone refers a client to you, there is already an element of trust present. A referral client has asked someone they trust for a recommendation, and you were the one who stood above everyone else. Now compare those potential clients from referrals to those from your marketing; someone who calls your law firm because they saw your website doesn't have that element of trust that a referral has. That means you need to work extra hard to gain their trust. And that starts with your website. People make an immediate judgment about you as a personal injury lawyer when they see your website. This is a crucial stage in getting clients from your website into your office. Your website needs to be clean, informative, and to the point. Even further, your website needs to be a marketing tool for your personal injury law firm. Our expertise can help you develop your website from an "online shingle" to a serious marketing tool that will bring you clients.

Your Personal Injury Lawyer Website Needs Content - What Kind of Content?

So now you know how important your website is to growing your client base. You also need to know that 75% of people never scroll past the first page of Google results when they are trying to find a service like a personal injury lawyer. Nobody really knows how Google's algorithm works, but Google executives have been quoted as saying that content is one of the biggest factors in Google search rankings. But what content should you publish on your website? We know you hesitate to give out free advice, but here we are happy to.
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Keep reading to learn more about how content is king on Google and which content is king.

Your Statement

You should have some sort of Statement of Purpose or Mission Statement on your website. Especially in the field of personal injury law, you need to tell potential clients that you are a personal injury lawyer who isn't only concerned with making money. Whether you are a one-person office or a larger firm, the initial message on your website has a huge impact. We all know the reputation that some personal injury attorneys have—that silly "ambulance chaser" cliché—and you need to do your best to show that you are about taking care of your clients first and foremost. One of the things that we see lacking in injury lawyer marketing is the emphasis on empathy. Personal injury law firms take on serious matters, and good personal injury attorneys are empathetic and understand that their clients are going through difficult times.

You need to stick out from the crowd of personal injury lawyers on the web, and one of the ways you can do it is with an impactful statement on your website. ​

Blog About Your Field

You've worked hard to be a successful personal injury lawyer. And part of being a personal injury lawyer entails constantly honing your skills. You need to keep up on current caselaw more than many other areas of practice. Whether you litigate often or not, part of your job as a lawyer is to be well-versed in the current developments in your practice area. If you are a litigator, that means knowing caselaw. If you specialize in dealing with insurance companies, that means having negotiation skills and knowing the latest developments in the insurance field. You know that this is valuable information for you to have as a lawyer; it's essential for you to excel in your practice. But what you might not know is that this is seriously valuable marketing information too! A great way to show potential clients your depth of knowledge is to blog about the latest developments in your field. You can not only showcase your experience and knowledge in your field through blogging, but you can also help your Google rankings and have a better impact than Google Ads that many folks scroll right past. Blogging gives your website the content that Google likes. In order to get ranked higher on Google results, you need original, well-written content, like the article you are reading now. The higher your website ranks on Google, the more visibility you have as an injury attorney. With enough creative, original content, personal injury law firms can stand out from other personal injury law firms, both in the search rankings and in people's minds.

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Sounds Like a Lot of Work For a Busy Personal Injury Lawyer...

We understand that there's a chance that you simply don't have time to blog and opine about some of the finer points of apportioning liability, caselaw, and other developments in your field. And that's just fine, because our personal injury lawyer marketing service can help populate your website with quality, rich, relevant content. We have a licensed attorney on our marketing team who can research and author quality content for your website. Our attorney content creator works closely with our marketing professionals to develop content for your website that serves the dual purpose of marketing your personal injury law firm and showcasing your firm's expertise. This is just one of many ways that we can help you stand out among the crowded field of injury lawyers. ​

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+ Bonus: Lead Pricing Guide for All of Our Competitors
(we know everyone in the biz! *updated 2022*)

​Your Personal Injury Law Firm Marketing Choice: Time or Money?

This discussion leads to the inevitable question of: Are you going to spend time with your personal injury lawyer marketing, or are you going to spend money? It's a sliding scale. You might want to be as hands-on as possible, or you might want to just "set it and forget it" when it comes to your law firm marketing. If you want to learn about link building, website design for SEO, and other methods we utilize, we are happy to tell you how everything works. But not every lawyer wants to get into the nuances of link building, content creation, keyword utilization, etc. And that's just fine! Whether you are on one side or the other, or somewhere in between, we can tailor our services in order to help you stand out from the crowd of personal injury lawyers. ​

Let Us Come Up With A Marketing Strategy Just for You

You probably found this website because you were searching for personal injury lawyer marketing. Our team has utilized many strategies to get this web page to show up in your search. We have experience in the local SEO industry with getting pages ranked on search engines and creating content and landing pages that search engines like. We can leverage our experience to form a full online marketing campaign for your law firm or simply help you with your website design. We are a full-service digital marketing company that specializes in serving personal injury lawyers. We understand how busy lawyers are, and we know how valuable your time is. That's why we want to dedicate our time to making and implementing your marketing campaign or strategy while you focus on serving your clients. Let us bring the clients to you so that you can focus on winning cases.