5 Facts about Search Engine Optimization
SEO or Search Engine Optimization is the process of getting your website ranked on google. Many businesses throughout Connecticut know that they need SEO for a well performing business, but don't know exactly why. Here's 5 facts about SEO!
1) The Top 5 urls on the search engine results get 75% of the clicks
So the SEO company that finally got you on page one is looking to renegotiate a price? Let them know about his little fact. If you're not in the top 5 spots on google, bing or yahoo than you're not getting many clicks. Being in the first spot in the search engine is always best, but having a really great meta description can swing people to your website. On the other hand having a keyword stuffed description that makes you sound like a robot will swing people away from clicking on your URL.
2) Google's got a death grip on the industry by owning 65-75% of the market share
Think about it... when is the last time someone said "bing it" or "yahoo it" - NEVER. People have been saying "Google it" for years, and it's not stopping anytime soon. Bing is doing OK in second place because of the high amount of iPhone users that don't install the google chrome app on their phone. Sure people love duck duck go, or some of the search engines with less ads. However, google isn't going anywhere, and with their new google pixel phone becoming popular the only thing they're doing is tightening their grip on the search engine market share.
3) 70-80% of users completely ignore paid ads
Ever search for a personal trainer near you? Then see some clearly marked Ads at the top of the screen. Those are Pay Per Click ads. Every time you click that ad the person will be charged a fee by google. Certain SEO Companies often refer to those ads as "buying keywords". Unfortunately, the poor fool who buys one of these keywords only gets clicked on a mere 20-30% of the time. They'll have to keep paying for that service to keep people clicking on their ads. Unless you're ranking organically then you shouldn't be investing money in Pay Per Click ads.
4) 75% of people don't even scroll past the first page of search results
A popular internet marketing joke is "Wheres the best place to hide a dead body? The second page of Google!" That pretty much hits the nail on the head. People have no reason to scroll to the second page. However, if your business is sitting on the second page your bound to get a ton of calls from people who want to rank you up in google. I'm sure you've gotten more than a handful of calls starting with "Do you want to be the first spot in Google?"
5) on mobile devices conversion rates were 15X (15 times!!!) higher from Search than Social MEdia
15 times! That SEO fact is unbelievable; 15 times more people convert to leads using search rather than social media. Our SEO company offers social media management, facebook advertising and content creation. We've found ourselves that the return on investment is still so much higher on SEO Campaigns opposed to social media management. Social media is still important to add fuel to the fire, but you've gotta get the fire burning with search engine optimization.
Wrapping up the 5 SEO facts
Clearly ranking organically on google is far more effective than pay per click advertising, social media management, and being on the second page combined. So... how do I rank on google then? Check out our post on the 5 Keys to Rank on Google or get in contact with our experts.
the 5 key factors to rank your website on google
Want to learn how to rank your website on Google? Here at CT SEO Pro, unlike most internet marketing companies in Connecticut we don't mind teaching you!
Wait, why are you giving us business owners free information... What's the catch?
The catch is that you'll know how to rank your website on google, and be less likely to fall for some bullshit scam, terrible investment, or be persuaded by those so called "internet marketing gurus" that email & call you everyday. After reading this article on how to rank your website you'll have a baseline knowledge that'll make you a lot less likely to fall into bad investments.
1) Citations - Your Name, Address and Phone Number
What other Citation Spots are there?
The thing is that there are 200 citation sources. When I first started my internet marketing business I was having my wife doing my citations for me. It would take her an hour to do like 5 of them. I'm a lot quicker, but unfortunately doing citations isn't the best use of my time.
Message us on Facebook for a Free List of the best Citation Sources.
So.. if I put all those citations up, then I'll automatically be ranked on google? Negative captain, you'll have one piece of the puzzle solved, but many others to finish. To save time you'll want to make sure you run a citation scan to see which citations your missing, or which ones have been entered in wrong. Contact us to get your citation scan done today.
2) On site optimization
On site optimization is one of the biggest factors in getting your website dialed in for success. You can put 600 horsepower into your mustang, but if you turn it into wall than you'll never win a race.
You always want to make sure that you're optimizing your website for the key terms you want to rank for. However... you need to know what the key terms are that you want to rank for in the first place! Our Internet Marketing Team can do a search volume analysis for you to determine which terms have the highest searches.
Tired of the sales pitches I keep slipping in yet? Unfortunately, that's the price you'll have to pay for free information. Oh by the way... you really should get that keyword search volume analysis. Contact our Internet Marketing Team.
How do I optimize your website correctly?
3) Content.. Content is KING
4) Backlinks - "Winning Google's Popularity Contest"
A backlink is one website linking to another. Each backlink has a certain value depending on the Authority of the source. For example if you get a link from Wikipedia's website to your website it'll greatly increase your website's ranking with google because of how high authority Wikipedia is. If you can figure out how to get a link from Wikipedia please drop me a note... I'd love one too!
Backlinking is the bread and butter of SEO. Not all backlinks are created the same.
Think about the people you went to High School with... who would you want vouching for you? The smartest kid in your class or the blabbermouth in second period who always falls asleep in science class.
The answer to that question is obvious. The same thing goes for Google! You want only the best people talking about you. So how do I get the very best backlinks? Start with asking location businesses to link to you from their website. Contact the local fire department, and see if they'll hook you up with a link. Do some guest posting on popular blogs in exchange for a link. There are many different ways to accumulate backlinks to power your google ranking.
Doesn't that sound like a lot of work? Would you rather be doing more of what you're good at? We'd be happy to SEO if you take care of all the new business we'll get you; contact us today for a complimentary SEO Audit.
5) Making it look natural
Sure there are over 400 different metrics to worry about when it comes to ranking your website up in google, but you've got the 4 most important ones down pat. Now we just gotta do it... Naturally.
Think about running into your gym buddy after not seeing him/her for 3 months. Suddenly they are absolutely shredded. What will be the first words out of your mouth? I'd ask, what the hell are you taking? It's pretty obvious when someone suddenly packs on 20 pounds of lean muscle.
Google operates the same way. If they see a website that suddenly has 100 authoritative backlinks pointing to it they start to get suspicious.
Trust me, you don't want the google police on your case. Your website will reside Google Jail, also known as page 13.
Recap - the five keys to ranking your website on search engines (google, Bing, Yahoo)
Let's recap or maybe just scroll to the bottom of the page.
The 5 secrets to ranking your website up the ladder in google are:
Sounds pretty simple right? Just be careful not to get slapped to page 13. Getting out of Google's Jail can be quite expensive.
Having second thoughts about doing this on your own? Give us a call at (203) 260-0639 or have us rank your website on google for you.